Challenges and Strategies in Internet Marketing

Abstract

Research on Internet marketing is the key to grasping the core competitiveness of the digital economy era. It breaks through regional barriers through global coverage, accurately matches supply and demand based on data drive, and reconstructs the industrial chain and consumption scene with low cost and high efficiency. It not only promotes the transformation of enterprises towards user value orientation but also becomes a strategic pivot to drive the digital transformation of the real economy, enhance national economic resilience and international competitiveness by integrating global resources and optimizing allocation. This paper critically analyzes the key challenges in internet marketing, including data privacy risks, eroding consumer trust, algorithmic volatility, and intense competition, within the digital age. The study proposes strategic solutions centered on regulatory compliance, trust-building through transparent and personalized engagement, adaptive approaches to algorithmic changes, and innovative differentiation in saturated markets. This paper sheds light on the research regarding Internet marketing.