Research on Marketing Strategy Optimization of Compound Condiments

Abstract

This article focuses on the compound seasoning market. With the development of society, the accelerated pace of life has made it difficult for traditional seasonings to meet demand, and compound seasonings emerged with broad prospects. From the perspective of the Consumer End and Business End, it has huge potential. Still, it faces challenges such as competition, taste homogeneity, innovation, and consumer education under weak terminal consumption. Use SWOT to analyze the market. Advantages include time-saving, good taste, easy to carry, etc; disadvantages include health problems and the impact on mid-range catering; the opportunities are fast industry growth and new technology support; threats from competition from traditional leading companies and emerging companies, and fluctuations in raw material costs. In terms of marketing, the target customers need to be clearly defined at the product level; the price level is affected by various cost factors and competition; there are offline and online related issues at the channel level; there are problems with the form and insufficient publicity at the promotion level. Marketing strategy optimization involves product taste and safety improvements, skimming pricing and treating inferior products with superior products, offline multi-channel and online e-commerce and new media cooperation, cooking competitions, and other promotional methods.